Your brand, your portal: how Creatr's white-label delivery works
A photographer messaged me last month: 'I love Creatr, but when I send work to clients, it says Creatr at the top. They don't know I'm using software. How do I fix that?' That question stuck with me. It crystallised something I'd been thinking about since we started building for Pro users: a client portal that disappears into your practice, not the other way around.
The portal problem I didn't expect
When you're a one-person studio, your brand is everything. A client hires you because they trust your eye, your process, your taste. The last thing you want is them clicking into a delivery interface branded with someone else's name.
Early on, Creatr users asked for a way to share project work directly. We built client delivery into the Studio tier. Files, mood boards, feedback loops, all in one place. But we kept the Creatr branding because, honestly, we thought it was a feature showcase. Free marketing, right?
It wasn't. Clients didn't need to see our name. They needed to see yours.
What white-label actually means here
With the Pro tier, you get a client portal that runs under your domain and carries your visual identity. Your logo, your colours, your name. When a client logs in to review work, they're inside your space. The interface handles the mechanics (file previews, approval workflows, download management) but stays neutral, letting your brand lead.
This matters more than it might sound. A designer I know mentioned that three clients asked if she'd built her own project management tool. She hadn't. She'd switched to Creatr Pro and pointed her custom domain at the portal. They assumed she'd engineered it herself. That assumption, that sense of a polished, bespoke operation, is partly what she was paying for.
The portal itself handles file delivery across multiple brand identities if you manage work for different studio arms. You can swap between brands without rebuilding everything. One videographer uses it to run a commercial side and a documentary side under separate identities. Same tools, different faces.
Why this matters for how you price your work
There's a psychology to professional delivery. When a client sees a white-label portal with your branding, they perceive a higher level of service. They're not wrong. You've invested in your own infrastructure, your own domain, your own presentation. That's not free. That's a business decision.
I've noticed that creatives who use the white-label portal tend to adjust their pricing upward slightly. Not because the portal itself is expensive to run (it isn't, hence the £19.99 monthly ask), but because it signals a different tier of operation. You're not a freelancer sharing Dropbox links. You're a studio with systems, branding, and control.
One illustrator told me she started including a line in her proposals: 'You'll receive project work and feedback through a branded client portal.' Clients asked what that meant. She explained. Three of them said it was why they chose her over cheaper options. The portal didn't change her work. It changed how they perceived it.
The mechanics stay simple
I'm not going to pretend the white-label portal is a complex engineering marvel. It isn't. It's intentionally simple. Clients log in, review files, leave feedback in context, download finals. Download analytics let you see what they've accessed and when. It's enough.
The real win is that you're not maintaining it separately. You're not juggling a design tool, an invoicing app, a project tracker, and a client delivery platform. Everything lives in Creatr. Custom domain and white-label portal come with the same app you're already using to manage your portfolio, schedule, invoices, and brand identities.
One thing that surprised me during testing: most creatives didn't want the portal to be customisable beyond the logo and colours. They wanted it to look professional, yes, but also to disappear. Clients care about the work, not the interface. The portal's job is to get out of the way.
Who actually uses this
The white-label portal is exclusive to Pro. That's the tier with AI brief and caption and bio drafting, multiple brand identities, and the larger storage allowance. It's for creatives who've moved past 'testing the market' and into 'running a proper business.'
Small studios use it. Freelancers with recurring clients use it. Photographers with high-touch delivery workflows use it. The common thread isn't the discipline or the income threshold. It's the decision to own the client experience completely.
I don't expect every Creatr user to upgrade to Pro. The Studio tier is plenty for a working creative. But if you're serious about positioning yourself as a studio, not a contractor, the white-label portal is the piece that ties everything together. Your portfolio is yours. Your domain is yours. Your client portal is yours. Your brand stays intact at every touch point.
It's a small feature on paper. But have you noticed how the smallest details are often the ones that make a business feel like a real business? What does your current client delivery look like, and who owns the relationship in that space?