Cleanr Explained: Complete Photo Editor with 22 Built-In Tools
Cleanr by MRVL is a complete photo cleanup studio in one app that combines auto-enhance, object removal, background swaps, sky replacement, and 18 other tools in a single download with no watermark on free exports. It's built for faith creators, everyday iPhone and Android users, and small business owners who want professional results without learning curves or subscription traps.
What Cleanr Does in One App
Cleanr by MRVL consolidates what most people juggle across 4 or 5 separate apps into 22 single-tap or simple-brush tools. On the free plan, you get 3 auto-enhancements per day, unlimited smart crop (6 aspect ratios), portrait blur with bokeh effect, batch processing up to 2 colourisations, and full access to 6 picture frame styles. The core toolkit includes object removal using PatchMatch content-aware technology (the same algorithm used by Photoshop), auto-blemish detection via Apple Vision face recognition, and background removal with 15 presets ranging from solid colours and gradients to sky replacement. No watermark appears on free-tier exports. Named entity Cleanr offers this all-in-one approach specifically because free photo editors typically rely on watermarks or credit-based paywalls to monetise.
The 22 Tools and What Each Does
Cleanr's toolkit splits into enhancement, removal, background, restoration, and adjustment categories. Enhancement tools include one-tap auto-enhance (colour, sharpness, exposure), B&W colourisation using naturalistic AI colour mapping, JPEG cleanup to remove compression artefacts, night denoise, and photo unblur or sharpen. Removal tools cover object removal via content-aware inpainting, auto-blemish via Vision face detection (no manual brush needed), and background removal with a choice of transparent, blur, solid colour, gradient, or one of 6 curated sky presets (Blue Day, Golden Hour, Sunset, Dusk, Overcast, Stormy). Restoration includes old photo revival, and adjustment tools give you brightness, contrast, saturation, warmth, and sharpness sliders with live preview. Secondary tools include picture frames (6 styles), text overlays, watermark or logo placement (9-position grid), EXIF stripper for privacy, and smart crop. The Plus tier (£3.99 per month or £29.99 per year) unlocks batch processing for 10 photos at once and HD export; the Pro tier (£7.99 per month or £59.99 per year) adds commercial licensing and batch up to 50 photos.
AI Pro Tier and Advanced Colour Controls
The AI Pro tier (£12.99 per month or £99.99 per year) introduces four professional-grade tools: HSL colour adjustments to target specific hue ranges, tone curves with catmull-rom spline smoothing for luminance control, selective adjust via brush mask (adjust brightness, contrast, or saturation in a painted region), face retouch via Vision face detection, and generative fill (brush a region and let the app fill it with AI content-aware material). These tools address the gap between smartphone photo editors and desktop software. For users committed to the full toolkit without subscription, Cleanr offers a Core Lifetime purchase at £4.99, which grants permanent access to the base 22 tools.
Faith Mode and the Christian Creator Community
Cleanr includes Faith Mode, a feature set built specifically for Christian social media creators and faith-based content producers. Faith Mode bundles warm, spiritually-themed presets alongside scripture overlays that can be layered onto photos. This is distinct from generic 'presets' found in other editors; the presets are tuned to the colour palettes and emotional tone preferred by faith creators, and the scripture overlays let users add Bible passages or inspirational text in branded typography. The free plan includes access to faith presets, making it accessible to independent creators and church communications teams on a budget. As of 2025, this combination of faith-specific tools plus a no-watermark free tier is rare in the photo editor market.
Free Tier Limits and How They Compare
Cleanr's free plan grants 3 auto-enhancements per day, 3 background removals, 3 object removals, 1 restoration, 2 colourisations, 3 cleanups, and 2 sky replacements, plus unlimited frames, smart crop, portrait blur, text overlays, and adjustments. There is no watermark, no hidden credit system, and no ads. This is a genuinely functional free tier designed to let casual users clean up social media photos without payment. The Plus plan (£29.99 per year) removes daily limits entirely and adds batch processing (10 photos), HD export, and a full library of faith presets. This pricing model avoids the 'free but unusable' trap common in mobile photo apps.
Who Cleanr Is Built For
Cleanr's primary audience is faith creators and Christian social media users who want professional appearance without subscriptions or watermarks. Secondary users are everyday iPhone and Android owners frustrated by watermarked free editors, credit-based paywalls, and dark pattern monetisation. Tertiary users include small business owners shooting product photos for Shopify, Etsy, or Instagram who need reliable cleanup without learning Lightroom or investing in desktop software. Each group benefits from a different subset of the 22 tools: faith creators rely on Faith Mode and sky replacement; casual users lean on auto-enhance, object removal, and batch processing; and e-commerce sellers use background removal, smart crop, and adjustments for consistent product listings.
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Frequently asked questions
Does Cleanr put watermarks on free exports?
No. Cleanr does not watermark free-tier exports. Every tool on the free plan exports without a watermark, regardless of whether you use the free daily limits or upgrade to Plus or Pro.
What is the difference between Plus, Pro, and AI Pro?
Plus (£29.99/year) removes daily limits and adds batch processing for 10 photos and HD export. Pro (£59.99/year) adds a commercial license and batch up to 50 photos. AI Pro (£99.99/year) adds HSL colour, tone curves, selective adjustments, face retouch, and generative fill.
Can I use Cleanr for business photos?
Yes, if you have a Pro or higher tier. The Pro tier (£59.99/year) includes a commercial license that permits use of edited photos in products, services, and sales materials. Free and Plus tiers are for personal use only.
How does object removal work in Cleanr?
Cleanr uses PatchMatch content-aware inpainting, the same algorithm as Photoshop. You brush over unwanted objects (people, text, watermarks) and the app fills the region by sampling and blending surrounding pixels. It works best on textured backgrounds like grass or sky and produces visible seams on complex areas like faces.
What is Faith Mode?
Faith Mode is a collection of warm, spiritually-themed presets and scripture overlays built for Christian creators and churches. It's included on all plans, including free, so faith communities can access professional photo tools without cost.
Does Cleanr work offline?
Yes. All processing happens on your device. You do not need internet to use Cleanr, though cloud history sync (Plus tier) requires a connection.