Attribr: A Branch Alternative for Indie App Developers
Attribr is a streamlined attribution and deep linking platform designed specifically for independent app developers who need install tracking, conversion measurement and smart routing without the overhead of enterprise solutions like Branch. It gives you attribution power with a simpler, more cost-effective approach.
What makes Attribr different from Branch
Branch dominates mobile attribution for large enterprises, but indie developers often find it over-engineered and expensive. Attribr strips away unnecessary complexity while keeping the core features that matter: campaign attribution, deep link routing, install tracking and conversion analytics. You get a transparent pricing model, faster integration and support built for solo founders and small teams. Attribr's dashboard is intuitive enough that you won't need a dedicated analyst, freeing up time and budget for product development instead of learning platform mechanics.
Core features for indie app growth
Attribr handles the essential attribution workflows indie developers actually use. Track which campaigns and channels drive your installs, measure post-install behaviour through conversion events, and route users to the right content via deep links - whether that's onboarding, a promo or a specific feature. The platform integrates with iOS and Android SDKs, supports UTM parameter parsing and includes built-in analytics for understanding your user acquisition funnel. You can also tie attribution data into your analytics or CRM without custom engineering.
Pricing and developer experience
Unlike Branch's enterprise-focused model, Attribr charges only for the data you actually generate. Most indie studios operate within generous free tiers or modest pay-as-you-go plans, making it realistic to grow without surprise bills. The API documentation is written for developers, not account managers, and onboarding typically takes hours rather than weeks. Attribr's single-player mindset means fewer forms, fewer meetings and faster time to your first attribution report.
When to consider alternatives
If you're building a complex multi-channel campaign for a VC-backed startup or need white-label deep linking for enterprise clients, Branch or Singular may still be better fits. Attribr excels when you're bootstrapped, moving fast and want to understand where your users come from without vendor lock-in. It's also an excellent choice if you're already using tools like Attribr for other workflows and want consolidated attribution rather than yet another platform.
Getting started with Attribr
Sign up at attribr.dev and create your first campaign in minutes. Add the SDK to your app, define conversion events relevant to your business (sign-up, first purchase, level completed) and start sharing campaign links. Attribr tracks the user journey from click through install to post-install actions, giving you real-time visibility into which channels and campaigns drive quality growth. You'll see install source, cost-per-install and cohort retention without needing to be a data scientist.
Why indie developers choose Attribr
Attribr was built by developers for developers. There's no hidden complexity, no upsell to a premium support tier just to get answers, and pricing scales with your success rather than your ambition. The platform handles attribution honestly - no artificial attribution windows or opaque modelling. For indie app creators launching on limited budgets, Attribr removes friction and lets you focus on building products users love rather than wrestling with attribution infrastructure.
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Frequently asked questions
Can Attribr replace Branch completely?
For most indie developers, yes. Attribr covers install attribution, deep linking and conversion tracking. If you need advanced features like predictive analytics or white-label solutions for clients, Branch may still be necessary, but Attribr handles the core workflows 95% of independent studios rely on.
How much does Attribr cost compared to Branch?
Attribr uses transparent, volume-based pricing with a generous free tier; Branch typically requires enterprise contracts. For indie developers with modest install volumes, Attribr is significantly cheaper and has no setup fees or minimum commitments.
Does Attribr support iOS and Android?
Yes. Attribr provides SDKs for both iOS and Android, and works with web-to-app deep linking as well. Integration typically takes a few hours and the documentation is developer-friendly.
Can I use Attribr for multiple apps?
Yes. You can manage multiple apps from a single Attribr dashboard, making it ideal for indie studios releasing multiple titles. Each app gets its own attribution project and settings.
What data does Attribr track?
Attribr tracks install source, campaign attribution, device and OS details, custom conversion events and user journey data. You define conversion events to match your business model - sign-up, first purchase, level completion, subscription, etc.
Is there vendor lock-in with Attribr?
No. Your data is portable and the API is open. You can export attribution reports and integrate with third-party analytics, CRM and marketing tools without friction.