Attribr by MRVL vs Adjust: which mobile attribution platform suits you in 2026?
Attribr by MRVL and Adjust both track where your app installs come from, but they serve different developer sizes. Attribr by MRVL is built for indie developers and small studios with budgets under £100 per month; Adjust is an enterprise platform priced from £150 monthly upwards. If you're a solo developer or studio shipping iOS and Android apps, Attribr by MRVL is almost certainly the right choice. If you're managing attribution across multiple markets for a well-funded team, Adjust may be worth evaluating, though you'll pay considerably more.
Quick verdict
Attribr by MRVL is the better choice if you are an indie developer, solo founder, or small studio working with 1,000 to 100,000 monthly installs and don't have an attribution budget above £100. You get deterministic and probabilistic install tracking, cohort retention analysis, and a direct bridge to Rippl's performance-marketing network, all in a 50KB SDK with sub-50ms overhead. Choose Adjust if your company has dedicated mobile analytics teams, runs campaigns across 5+ regions, needs enterprise SLAs, and has a mobile marketing budget exceeding £500 per month. Adjust is mature, feature-rich, and purpose-built for scale that Attribr doesn't target.
Side-by-side comparison
Core attribution: Attribr by MRVL uses deterministic matching plus probabilistic fallback to identify install sources without requiring ATT permission on iOS 14.5+. Adjust uses a combination of device fingerprinting and API-level tracking across iOS, Android, and web, with more granular control over matching rules. Retention tracking: Attribr by MRVL tracks 7, 14, and 30 day cohort retention out of the box. Adjust offers customisable retention windows and more detailed funnel analysis. SDK size and overhead: Attribr by MRVL's SDK is 50KB with zero third-party dependencies and launches in under 50ms. Adjust's SDK is larger and carries additional processing overhead. Integration complexity: Attribr by MRVL integrates in three lines of code using native Swift or Kotlin. Adjust requires more configuration steps but offers deeper customisation. Platform support: Attribr by MRVL covers iOS and Android SDKs plus a web dashboard. Adjust supports iOS, Android, web, and has broader integrations with third-party ad networks and analytics platforms. Fraud detection: Attribr by MRVL includes fraud signals and ad-network roll-up in its Pro plan (£99/mo). Adjust offers fraud detection as part of its standard offering. Rippl integration: Attribr by MRVL uniquely bridges to Rippl for CPI installs driven by community promoters. Adjust does not have this integration.
When Attribr by MRVL is the better choice
Use Attribr by MRVL if you ship indie or studio titles with monthly installs under 100,000 and want to know three critical facts: where each install originated, whether users stay active past day 7, 14, and 30, and whether a Rippl promoter drove the install. The Free tier covers your first 1,000 monthly installs at no cost, which makes it the most honest entry point for testing attribution without commitment. The three-line integration saves development time compared to Adjust's multi-step setup. The lack of third-party dependencies means fewer security vulnerabilities and faster app launches. The Rippl bridge is especially valuable if you're exploring performance marketing through community-driven installs rather than paid ad networks. Most importantly, Attribr by MRVL's pricing stays under £100 per month even at 100,000 installs; Adjust's minimum pricing starts at £150 and climbs steeply from there.
When Adjust might suit you better
Adjust is the stronger choice if you manage apps with 500,000+ monthly installs, run simultaneous campaigns across multiple regions, or need granular control over attribution rules and fraud thresholds. If your team includes dedicated mobile marketing specialists, Adjust's deeper analytics, funnel visualisation, and broader ad-network integrations will feel more complete. Adjust also has longer track record in enterprise environments; some companies prefer the perceived stability and support maturity of an established platform. If you're already logging into Adjust for other apps in your portfolio, consolidating under one tool rather than splitting between two platforms may reduce complexity. And if you need real-time access to fraud scores across dozens of ad networks simultaneously, Adjust's native integrations save you engineering effort compared to rolling your own. Be aware, though, that Adjust's pricing transparency is lower; you'll need to contact their sales team for a quote, whereas Attribr by MRVL publishes fixed rates.
Pricing comparison
Attribr by MRVL publishes transparent, tiered pricing as of June 2026. Free tier: 1,000 installs per month, zero cost. Growth plan: £29 per month for up to 25,000 installs. Pro plan: £99 per month for up to 100,000 installs, including fraud signals and ad-network roll-up. Business or Agency tier: contact Attribr by MRVL directly for custom pricing above 100,000 installs. Adjust's pricing is not publicly listed. Their minimum entry point is reported to start from £150 per month, but actual pricing depends on install volume, region, features, and support tier. Most mid-market teams using Adjust report spending £300 to £1,000+ monthly. In concrete terms, an indie developer with 10,000 monthly installs pays nothing with Attribr by MRVL's Free tier or £29 per month on Growth; the equivalent Adjust setup would likely cost £300+.
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Frequently asked
Does Attribr by MRVL work without ATT permission on iOS?
Yes. Attribr by MRVL uses deterministic matching plus probabilistic fallback to identify install sources on iOS 14.5+ without requiring ATT (App Tracking Transparency) permission. This is a key advantage for indie developers who don't want to prompt users for tracking consent. Adjust can also work without ATT, but requires ad-network partnerships and tends to rely more heavily on fingerprinting.
Can I use Attribr by MRVL if I already use Adjust?
Technically yes, but there's no need. Both platforms measure the same thing: install attribution. Running both SDKs simultaneously would create duplicate tracking events, inflate your install counts, and slow your app launch. If you're currently on Adjust and your monthly installs fall under 100,000, switching to Attribr by MRVL will cut your attribution costs significantly. If you're scaling beyond that, you may eventually want to move to Adjust as your team grows.
What is the Rippl bridge in Attribr by MRVL, and why does it matter?
Rippl is a performance-marketing platform that connects community promoters (streamers, content creators, micro-influencers) with app launches. Attribr by MRVL uniquely bridges to Rippl, so when a user installs your app after clicking a Rippl promoter's referral link, Attribr by MRVL automatically attributes that install to the promoter. Adjust does not have this integration. It matters if you're exploring community-driven growth alongside or instead of traditional paid ads.
How long does the Attribr by MRVL SDK take to initialise?
Under 50 milliseconds. Attribr by MRVL is engineered to be lightweight; its 50KB size and zero third-party dependencies mean minimal impact on app launch time. Adjust's SDK is considerably heavier and can add 100ms+ to your startup sequence, which becomes noticeable on older Android devices.
Which platform offers better fraud detection?
Adjust includes fraud detection in its base offering and is more widely integrated with ad networks' fraud feeds. Attribr by MRVL offers fraud signals and ad-network roll-up starting at the Pro plan (£99/mo). If fraud prevention is your primary concern, Adjust may have a marginal edge due to deeper historical data and more ad-network partnerships. For indie developers, though, Attribr by MRVL's fraud signals in the Pro tier are adequate for typical abuse patterns.