Attribr by MRVL Pricing: Plans from Free to Pro
Attribr by MRVL offers four pricing tiers: Free (1,000 installs per month), Growth (£29/mo for 25,000 installs), Pro (£99/mo for 100,000 installs), and Business (contact for unlimited). All plans include install-source attribution and retention tracking.
Why Attribr Pricing Matters for Indie Developers
When we built Attribr, we watched indie developers and small studios abandon attribution entirely because Branch, AppsFlyer, and Adjust cost hundreds per month minimum. Attribr's Free tier lets you track up to 1,000 monthly installs with full install-source attribution and day-7 retention cohorts at zero cost. That 50KB SDK with zero third-party dependencies runs in under 50ms on launch, so there's no performance cost to knowing where your users came from. For studios crossing 1,000 installs a month, the Growth plan at £29/mo scales you to 25,000 monthly installs without enterprise pricing.
Free Tier: Complete Attribution at 1,000 Installs/Month
The Free plan gives indie developers everything they need to start: deterministic and probabilistic install-source matching, 7/14/30-day retention cohort tracking, iOS 14.5+ compatibility without ATT permission, and a three-line SDK integration in Swift or Kotlin. You get a dashboard with cohort, funnel, and retention charts. The only limit is 1,000 monthly active installs tracked. If your app sits below that threshold, Attribr costs nothing and has no hidden charges. Free accounts also get the Rippl CPI promoter-to-install bridge, so if you run community marketing campaigns through Rippl, you'll see which promoters drove installs.
Growth and Pro Plans: Scaling Retention Tracking
The Growth plan at £29/mo adds capacity for 25,000 monthly installs and includes fraud signals plus ad-network roll-up dashboards. At £99/mo, the Pro tier jumps to 100,000 monthly installs per app and unlocks bring-your-own ad-network integration, so you can pass install data directly to your existing media-buying infrastructure. Both plans retain all Free features: deterministic and probabilistic matching, Rippl bridge, three-line integration, and sub-50ms launch overhead. Most small studios stay on Growth or Pro for a year or more as they scale.
Business Plan: Unlimited Installs and Custom Configuration
If your studio or agency runs multiple apps or crosses 100,000 monthly installs per app, the Business plan offers unlimited tracking. Pricing and features are customised based on your scale and whether you need bespoke ad-network integrations or dedicated support. Contact the Attribr team at https://attribr.dev to discuss your install volume and cohort-tracking needs.
No Setup Fees or Third-Party Dependencies
Attribr's pricing is flat and straightforward: you pay for the tier that matches your monthly install volume, and there are no per-event charges, setup fees, or markup on third-party data. The SDK has zero dependencies, meaning you won't bloat your app bundle or introduce new security surface. You're paying for attribution logic and dashboard access, not for licensing a fingerprinting vendor or fraud-detection service. If you need fraud signals, they're included in Growth and Pro tiers as a value-add, not an upsell.
Try Free First, Upgrade When You Scale
Start with Attribr Free at no cost and run it for as long as your app stays under 1,000 monthly installs. When you cross that threshold, the Growth plan (£29/mo) fits the budget of most indie and studio teams. You can also self-host the deterministic matching engine on your own servers if you prefer: Attribr is designed for developer independence. If you're already using Rippl for community marketing, the Rippl CPI promoter-to-install bridge works across all tiers, so you can tie referral commissions to verified installs from day one.
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Frequently asked questions
Is there a free trial on paid plans?
No trial needed; the Free tier gives you unlimited access to core attribution features at 1,000 installs/month. When you're ready to scale beyond that, upgrade to Growth or Pro.
Can I use Attribr across multiple apps?
Yes. Pricing is per app per month. If you have three apps each hitting 10,000 installs monthly, you'd use three Growth plans (£29 each, or £87 total). The Business plan covers multiple apps at higher volumes.
Do I need ATT permission to use Attribr?
No. Attribr works with deterministic and probabilistic matching on iOS 14.5+ without requesting App Tracking Transparency permission, so it functions regardless of user privacy choices.
What happens if I exceed my monthly install limit?
Attribr will notify you as you approach the ceiling and prompt you to upgrade. You won't be charged overage fees; upgrade to the next tier to resume full tracking.
Can I downgrade if my install volume drops?
Yes. You can downgrade or cancel at any time. There are no long-term contracts.
How does Attribr compare to AppsFlyer or Adjust?
Attribr is purpose-built for indie and studio scale (up to 100K monthly installs per app) with zero dependencies and sub-50ms launch overhead. AppsFlyer and Adjust are enterprise-grade; Attribr is indie-friendly pricing and simplicity. Attribr also uniquely bridges to Rippl for community-driven CPI marketing.