Monitr for Marketing Agencies — Monitor Multiple Brands in One Dashboard

The Agency Reputation Problem

Most marketing agencies promise clients reputation monitoring as part of their retainer. In practice, this often means one account manager checking Google Reviews every few days and sending a monthly summary email. When a negative review or PR crisis lands on a Tuesday evening, nobody finds out until Wednesday morning. By then the review has replies from other users amplifying the complaint, and the news article has been shared hundreds of times.

Monitr replaces the manual checking cycle with always-on surveillance. Every review, mention, and news hit is captured the moment it appears. Your team gets alerted immediately. Clients get the reassurance that nothing is slipping through.

One Dashboard for Every Client Brand

Monitr is built for multi-brand operation. Add each client as a separate brand within your agency workspace. Each brand has its own keyword list, source configuration, and routing rules. Switching between clients takes a single click. The feed for each brand shows reviews, mentions, and news results in chronological order, with sentiment classification so you can immediately see whether the week's coverage has been positive, neutral, or negative.

You can also set up competitor monitoring for each client — tracking what customers are saying about the brands they compete with. When a competitor receives a wave of negative reviews, that is intelligence your client will want to know about and act on.

Routing That Escalates the Right Alerts to the Right People

Not every mention needs immediate attention, but some do. Monitr's routing engine lets you define rules that separate noise from genuine escalations. A five-star Google review might route to a weekly digest email. A one-star review containing the word "legal" or "solicitor" routes immediately to the client's account manager via Slack and creates a task in your project management tool. Routing rules are built on keywords, star ratings, sentiment scores, and source type — and they run automatically on every new item that arrives.

For agencies with multiple team members working across accounts, routing ensures that the right person handles each type of issue without someone needing to manually triage a shared inbox every morning.

White-Label Reporting for Client Delivery

Monitr generates reputation summary reports covering review volume, average star rating trends, mention counts by platform, and top keywords from the period. Export them as PDFs and brand them for your client. The report format is clean and professional — the kind of document you can send at the end of each month to show the value of your monitoring service. Reports can cover any date range, making it easy to produce weekly, monthly, or campaign-period summaries depending on what your clients expect.